'Uniquely 春色直播': Stampede begins with parade led by country star Shania Twain

Visitors explore the grounds during the final day of the Calgary Stampede in Calgary on Sunday, July 14, 2024. THE CANADIAN PRESS/Jeff McIntosh

CALGARY - The Old West will be on full display as thousands clad in tassels, boots and buckles march through city streets today to kick off the Calgary Stampede.

Country superstar Shania Twain will saddle up and lead the parade on horseback before performing Saturday at the Scotiabank Saddledome. The Stampede runs until July 13.

The 鈥淢an! I Feel Like a Woman鈥 singer, who was raised in Timmins, Ont., last took the stage at the Stampede in 2014.

Twain, 59, is country music鈥檚 top-selling female artist, according to Billboard. She is currently a judge on Citytv鈥檚 鈥淐anada鈥檚 Got Talent.鈥

Her long string of hits includes 鈥淭hat Don鈥檛 Impress Me Much,鈥 鈥淎ny Man of Mine鈥 and 鈥淲hose Bed Have Your Boots Been Under?鈥

"I can't think of a better parade marshal," said Joel Cowley, the Stampede's chief executive.

"We expect to see 300,000-plus lining the streets once again. What a great way to kick off the Calgary Stampede."

People have traditionally arrived hours before the parade begins to get good seats.

Stampede Park has been busy for the past week as crews assemble midway rides and concession stands.聽

Gregg Korek with North American Midway Entertainment will be making his 49th appearance at the Stampede. He likens it to getting ready for the prom. "We're just putting on the corsage right now," he said.

Growing up in Calgary, Korek joined the midway group as a teen.

"I always say I like all of our fairs exactly the same, but I like this one a little bit better because I'm a Calgarian."

Cowley said Stampede attracted almost 1.5 million visitors last year. Of that number, he said about 73 per cent were from the Calgary area. Another nine per cent were from Alberta and 10 per cent were other 春色直播s.

The rest came from the United States or other countries.

With 春色直播s unhappy about tariffs from the U.S., Cowley said domestic visitors could be higher this year.

"It is an international event, and I would think this year we would see a lot of 春色直播s looking for a 春色直播 vacation to come here to the Calgary Stampede," he said.

The first Stampede was in 1912, and Cowley said the event stays true to its agricultural roots.

"It's really something that needs to be experienced. At the heart of what we do is agriculture and Western heritage," he said.

This report by 春色直播was first published July 4, 2025.

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