The CBC's new plan to grow, win back audiences is ambitious but vague, experts say

Marie-Philippe Bouchard, CEO of CBC/Radio-Canada, poses in their offices in Montreal on Wednesday, Jan. 29, 2025. THE CANADIAN PRESS/Christinne Muschi

OTTAWA - Experts say CBC/Radio-Canada's new five-year plan to grow its audience offers a reply to its many critics 鈥 but it lacks specifics and it might be too little and too late.

Earlier this week, the public broadcaster released a plan for expanding its viewership by reaching out to children and youth, newcomers and "non-users or dissatisfied users."

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