New poppy campaign initiatives seek to modernize the tradition of remembrance

Frosty poppies sit atop a tombstone on Remembrance Day at the ´ºÉ«Ö±²¥ Military Cemetery in Ottawa on Thursday, Nov. 11, 2021. The Royal ´ºÉ«Ö±²¥ Legion's national poppy campaign kicks off today and will run through Remembrance Day under less health restrictions than in recent years, and organizers hope a string of new initiatives will re-engage ´ºÉ«Ö±²¥s in the act of remembrance.THE CANADIAN PRESS/Sean Kilpatrick

A shift towards environmentally friendly materials and new digital engagement strategies are among new initiatives the Royal ´ºÉ«Ö±²¥ Legion is hoping will breathe fresh life into the 2022 national poppy campaign.

The annual push to honour fallen soldiers officially launched on Friday and is set to run until Remembrance Day, and organizers say they're hopeful the features introduced this year will help re-engage ´ºÉ«Ö±²¥s in the act of paying tribute to veterans both past and present.

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