NEW YORK (AP) — Brand names, not filmmakers or stars, are said to rule the box office these days. But Ryan Coogler’s “Sinners,†led by twin Michael B. Jordans, proved a bloody exception to modern movie rules, launching with $45.6 million in ticket sales in U.S. and ´ºÉ«Ö±²¥ theaters, according to studio estimates Sunday.

“Sinners,†a Warner Bros. release that cost about $90 million to produce, was a bold gamble on originality — albeit with genre elements — and one of the most bankable American directors in Coogler. The “Creed†and “Black Panther†director wrote and produced “Sinners,†a 1932-set vampire movie about bootlegging brothers (both played by Jordan) who open a juke joint in their Mississippi hometown.

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