NEW YORK (AP) 鈥 Fifty years ago, 鈥淛aws鈥 unlocked dread in millions about man-eating sharks. This summer, that fear may be somewhat reduced as they become contestants on a TV dance show.

Former 鈥淒ancing With the Stars鈥 host steps up for a marketing masterstroke by 鈥 鈥淒ancing with Sharks,鈥 where humans and 20-foot-long hammerhead sharks do a little mambo.

鈥淚 had a decade and a half experience of hosting a dance show, but this one was different,鈥 Bergeron tells The Associated Press. 鈥淚'd often thought on 鈥楧ancing With the Stars,鈥 wouldn't it be great if we could incorporate another species? And here I've finally got my dream come true.鈥

In the show, five scuba-diving shark handlers use bait to twirl and guide various sharks into mini-waltzes, in what鈥檚 being billed as 鈥渢he world鈥檚 most dangerous dance competition.鈥

One contestant wraps his arms around a nerf shark and spoons it. Another takes off her air tank and does a double backflip. A third 鈥 a hip-hop loving shark handler 鈥 does an old school head spin on the ocean floor as sharks swirl.

鈥淭hese are some of the best shark handlers in the world. These are people who know the nuances of sharks, know how they move, know how to behave, know how to safely move with them, and they鈥檙e guiding these sharks along as you would a partner,鈥 says Kinga Philipps, a TV correspondent and one of the three judges. 鈥淚t is so fluid and beautiful, all they really had to do is put a little bit of music to it and they鈥檙e actually dancing.鈥

It's a shark-a-thon

鈥淒ancing with Sharks鈥 kicks off the week of programing, which includes shows on how to survive a shark attack, why New Smyrna Beach in Florida has earned the title of 鈥淭he Shark Attack Capital of the World鈥 and whether a mysterious dark-skinned shark off the coast of California is a mako, mutant or possibly a mako-and-great white hybrid.

The seven nights of new shows 鈥 and a related podcast 鈥 ends off the Mozambique coast with a once-a-year feeding frenzy that turns into a showdown between the sharks and their massive prey, the giant trevally.

One highlight is 鈥淗ow to Survive a Shark Attack,鈥 which he has intimate knowledge about. He lost his right hand and leg in 2009 during an attack by a bull shark in Sydney Harbor.

鈥淚f you鈥檙e in the jaws of a shark, you want to fight for all of your life. You want to go for the soft parts. You want go for the eyeball. You want to go for the gills,鈥 he says. 鈥淏ut if you鈥檙e not being attacked by a shark and you鈥檙e just encountering a shark, then you just want to remain calm.鈥

De Gelder debunks one myth: Punching a charging shark will stop its attack. 鈥淚f you really want to hurt your own hand, go ahead,鈥 he says. A better approach is to not thrash about and gently redirect the animal. 鈥淭he secret I got taught many years ago was don鈥檛 act like food and they won鈥檛 treat you like food.鈥

鈥淪hark Week鈥 has become a key part of the summer holiday TV schedule, a place where humans safe on land can see ancient apex predators unnervingly glide into view and snap open their jaws.

This year's highlights also include the hunt for a 20-foot great white that can leap into the air 鈥 鈥淎ir Jaws: The Hunt for Colossus鈥 鈥 and a show about male and female great whites competing in a series of challenges to determine which sex is the superior predator, naturally called 鈥淕reat White Sex Battle.鈥

Joseph Schneier, senior vice president of production and development at Discovery, says the shows are born from listening to what the diving and science community is seeing, like pro divers moving artistically with the sharks as they fed them, leading to 鈥淒ancing With Sharks.鈥

鈥淲e realized, well, there鈥檚 something here that we can go further with,鈥 he says. 鈥淲e鈥檙e lucky that sharks continue to surprise us. Which helps us get kind of new stories and new things to focus on. That鈥檚 been the mantra for us 鈥 the sharks are the stars, not the humans.鈥

As always, there is a deep respect for the creatures and strong science beneath the amusing titles, sharky puns, dramatic music and racy titles like 鈥淔rankenshark鈥 and 鈥淎lien Sharks: Death Down Under.鈥

鈥淚t鈥檚 like putting your vegetables in a dessert,鈥 says Bergeron. 鈥淵ou get all the allure of a 鈥楧ancing With Sharks鈥 or other specific shows, but in the midst of that you do learn a lot about sharks and ecology and the importance of sharks in the ecosystem. It鈥檚 all in your strawberry sundae.鈥

Discovery鈥檚 鈥淪hark Week鈥 has a rival 鈥 which also has hours of sharky content. There's also the unconnected shark horror comedy 鈥淗ot Spring Shark Attack鈥 and a movie earlier this summer that added a serial killer to a shark movie 鈥

Born from 鈥楯aws鈥

鈥淪hark Week鈥 was born as a counterpoint for those who developed a fear of sharks after seeing 鈥淛aws.鈥 It has emerged as a destination for scientists eager to protect an animal older than trees.

鈥'Jaws' helped introduce this country and this world to a predator we鈥檙e all fascinated with,鈥 says Schneier. 鈥淏ut we also feel 鈥楯aws鈥 went too far. These are not creatures that are out to hurt humans by any means, but they have had 50-plus million years of evolution to get to this place where they are just excellent predators. It鈥檚 fun to celebrate just how good they are at their job.鈥

Kendyl Berna, who co-founded the ecology group , and is a veteran on 鈥淪hark Week,鈥 says studying the ancient beasts can teach humans about changes to the planet.

鈥淪o much of the programming this year speaks to what鈥檚 happening with the rest of the world 鈥 climate change and how much that affects where sharks are and when they鈥檙e there and what they鈥檙e eating,鈥 she says. 鈥淎s a keystone apex predator, sharks do set the tone for what鈥檚 happening.鈥

Bergeron says being a part of 鈥淪hark Week鈥 for the first time and meeting some of the divers who interact with sharks has actually made him braver.

鈥淚 don鈥檛 think I鈥檓 at a point where I could go down there with them and have the sharks swirling around me without a cage. But with a cage, I think I am ready to do that,鈥 he says. 鈥淛ust don鈥檛 tell my wife.鈥

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